Writing a Digital Marketing CV
Friday, October 2, 2020
How to write a digital marketing CV
As a digital marketer, you understand the importance of tapping into the consciousness of your audience. Of ensuring a message that will elicit a positive response. Of choosing the right channels and media to target your audience effectively. These same skills apply in both the approach and application in writing your digital marketing CV.
Understand your audience
Before you start typing out your CV masterpiece, try to picture yourself as the recruiter or employer. The more closely you align your CV to what they are looking for, the more resonance your CV will have. This starts with reading the person specification carefully. This will tell you what criteria your CV will be assessed against. It pays dividends to tailor your digital marketing CV for each application. More time on fewer applications is better than a scattergun approach of using one generic CV to apply for every role.
Keep your digital marketing CV to 2 pages
There may be 50 or more CVs for the time pressed recruiter to sift through. Various research has been carried out to show that somewhere between 5 and 30 seconds is spent on average reading a CV. With this in mind there is little point including lots of detail in a CV. Keep it to two pages maximum. This encourages you to distil information and think carefully about what to include. Focus on the most recent roles and, of course, your achievements.
Make sure achievements are specific examples
One of the great advantages to digital marketing is that results of strategies and campaigns can usually be tracked and measured. Use specific examples of successful campaigns you have managed that show the scale and scope of the campaign and most importantly, the results. Show how you manage budgets effectively and ensure return on investment achieved. Numbers count and add a sense of concreteness to the CV so always include them if you can.
Learn more @ https://jobs.theguardian.com/article/writing-a-digital-marketing-cv/?s=44